You have a sales problem.
You know it.
Your CFO knows it.
Your board knows it.
The revenue number isn't predictable. The pipeline looks great on Monday and falls apart by Friday. Your top rep is crushing it while everyone else is mediocre.
You've tried hiring. Training. New CRM. New comp plan.
Six months later, same conversation.
Do you know why?
It’s because every sales problem comes down to four things.
- Talent. Wrong people.
- Infrastructure. No real systems or process..
- Skills. Can't execute the conversations that win deals.
- Leadership. Nobody's actually developing the team.
One of those is your constraint. Maybe more than one.
This book helps you diagnose which one is broken. Then fix it.
It's the same diagnostic I've used with 150+ companies over 20 years. Not theory. Not motivation. Just a framework for figuring out what's actually wrong and what to do about it.
If you're tired of unpredictable revenue and inconsistent performance, this is for you.
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