Like most people in the field, Adam Boyd didn’t plan to work in sales. Life had a curious way of leading him to the industry, where he’s worked for almost two decades, advising hundreds of companies and thousands of people on sales. 

Initially, Adam was a high school English teacher and football coach in Texas. Here, he learned the importance of clear communication, competitive strategy, and the art of mentorship. Unknowingly, this foundational experience prepped him for a future of shaking up the sales world.

After a less-than-stellar LSAT score turned him off of law school, Adam earned an MBA  and stumbled into the challenging world of sales. He started with the daunting task of cold-calling CEOs as an associate at Market Sense, Inc., a Sandler Training company in Austin, Texas. The role was a trial by fire, where Adam’s struggles gradually gave way to significant successes. Within two years, Adam became a partner at Market Sense and went on to become one of the top 50 performers in Sandler’s global network of thousands of sales trainers. 

During Adam’s time at Market Sense, their clients saw immense success. Several clients made Austin’s Fast 50, while others made the Inc. 5000, and several owners successfully exited their businesses through a sale. With Karl Scheible, Adam also co-authored Succeed The Sandler Way, a practical guide to sales success drawn from real client stories. Later, as Vice President of Client Sales at Beneplace,  Adam played a crucial role in leading the company through periods of significant growth. This resulted in notable successes such as reduced customer acquisition costs and increased new account acquisitions, culminating in a strategic acquisition of the company.

In 2019, Adam established The Northwood Group, leveraging his extensive experience to create a consultancy known for its direct and effective approach to sales strategy and training. Focusing on middle market companies, the firm simplifies sales processes for its clients by deploying its Predictable Growth Framework™. Since its launch, Northwood Group clients have seen successes like an almost doubling of close rates, three successful exits, and an increase in prices by 15 percent. 

Additionally, Adam engaged with the broader sales leadership community through his role as a principal and facilitator at Leaders' Forum. The organization exists to give sales leaders the same experiences that CEOs and presidents get in similar organizations like EO or Vistage: education, accountability, focused discussion, and community – all outside their respective companies.

While Adam Boyd's focus might be on sales, his true passion lies in helping people and companies succeed on their terms. He finds genuine satisfaction in seeing his clients gain the sales skills they need to expand their businesses and achieve their biggest goals. Adam lives in the greatest country in America, Texas, with his wife, four kids, and a dog named Charlie.