Posts by Adam Boyd
Board Game Strategy for Sales and Business.
Board Game Strategy for Sales and Business. Sales are mostly checkers, and everything else is chess. My firstborn, my 10-year-old son, whom I love, just recently finished going 10-1 against me in chess. In fairness, I’ve never played before he taught it to me in stress-free chess, or something like that. In some fairness, he…
Read MoreThe Manager’s Concern
The Manager’s Concern Is it in the right place? A solid manager I coach recently shared a challenge he has right now. Him: “I was just given our number for the year.” Me: “And?” Him: “It’s big. It’s really big.” Me: “Ok. How do you feel about that?” Him: “I’ve got concerns, man.” Me: “Do…
Read MoreWhen To Use Email
When to use email? At least in sales. At least once a week, a sales coaching client will send me a note that reads, “Adam, can you look at this email from (fill in the blank)? I want to win this account, but am not sure how to respond.” Sometimes, the seller will include an…
Read MoreHow To Do Compensation
How to do compensation? At least for sales. In the last 8 weeks, four companies have asked me about compensation design for salespeople. The reasons for the conversations varied from company to company. In one case, the role the CEO had imagined for sales had changed, and he needed to invest more in post-sales service.…
Read MoreThree (New?) Ways To Pursue Your Customers.
Three (New?) Ways To Pursue Your Customers. That Your Competitors Probably Are Not. Someone asked me to address a group of CEOs and owners on sales and growth in early January. Not a big deal, usually, as I’ve done this so many times before. Show up with a canned talk, adjust the slides a little,…
Read MoreHire the Best Salesperson with One Simple Change.
Hire the Best Salesperson with One Simple Change. NOTE: Jason Lippman of nFusion Capital contributed heavily to this piece. “We’d love to put in a new fence for you, but we can’t even look at getting to you for 4 months. We are booked up, and just can’t get new people to fill out additional…
Read MoreFounders, Don’t Hand Off Sales.
Founders, Don’t Hand Off Sales. At least not too soon. No matter how badly you want to. I am asked the following approximately 2-3 times per month. It’s a common question from founder-owners of all sorts of companies. And it comes when they’re just starting, maybe finding product-market fit, growing, or really wanting to ramp…
Read MoreCollege Football and Playing a Different (Sales) Game
Look, in the sales advisory/training/coaching business, I’m asked to help people improve their sales teams. I’m pretty good at it, too. But you know what? It’s hard work to make your sales org your competitive advantage. It’s a lot of management, accountability, coaching, motivating, and more. And there may be a better way for you…
Read More7 Keys to Hiring for Growth
7 Keys to Hiring for Growth The Fallacy of, “We Won’t Overpay.” “We’re not going to overpay. For anyone or anything.” A president of a company recently said this about a key hire he planned to make. The delta between the candidate’s ask and the offer they were willing to make was somewhere between 30…
Read MorePeople Management in Sales: The Basics
People Management in Sales: The Basics “Business is easy. It’s people that are difficult.” – Warren Buffett For 10 years, I would talk to owners of small businesses (up to 75mm in sales, if you’re wondering how I define a small business), and inevitably hear the following: “I just want to hire someone who doesn’t…
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