Posts by Adam Boyd
Is the Price Right, Bob?
Thoughts on Pricing from Per Sjofors Because I don’t think this guy really knows pricing. But a guy named Per (pronounced “pear”) does. And he gave me a few thoughts which we’ll cover. They include…. Anchoring The optimal way to present the price How much to discount How to discount I’ll share how this…
Read MoreWhat Do I Really Do with A CRM?
It’s time to rethink the CRM. It’s not just for evaluating prospecting and reviewing the pipeline, though it’s 2023-necessary for doing those. The CRM is really about your market, real intelligence, and finding opportunities to grow the business. And that makes it incredibly important to you – and potentially to whoever runs or buys your…
Read MoreSales Kickoffs are Usually a Waste
Sales Kickoffs are Usually a Waste How to fix that? Twice in the last 3 weeks, I’ve been asked about running sales kickoffs. How to organize them, structure them, what to cover, the whole 9 yards. Here’s the blunt truth for most companies, from startups with 5-person teams to middle-market companies with teams of 20+.…
Read MoreOn Choosing Your Next Job
It’s not all about comp. Seriously.
Read MoreStrategy from the Academies
“If you want to win 10 games a year in college football, you don’t play in the SEC.”
Read MoreRanchers, Porter’s Five Forces, and Choosing Customers
A 4 hour drive provides some perspective on small business and the choices we make.
Read More“We Have To Be Competitive,” Misunderstood.
The right words, the wrong meaning.
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