B2B Sales
Why Your “Good” Sales Team Isn’t Good Enough (And What To Do About It)
NOTES FROM NORTHWOOD I got a text from a client last Tuesday that made me stop what I was doing: “We hit 94% of goal this quarter. Team’s celebrating. But honestly? I’m frustrated. We should be crushing these numbers, not barely hitting them.” This CEO runs a $30M company with what most would call a…
Read MoreWhy your best salespeople quit (and it’s not about money)
NOTES FROM NORTHWOOD Hey there… Last week, a CEO called me frustrated. His top performer just gave notice. “I don’t get it, Adam. We pay him well. He’s got great territory. He was killing it.” Then he told me the real story. This rep had been asking for coaching. Wanted help on bigger deals. Kept…
Read MoreBroken Sales Processes? Here’s Why It’s a Sales Management Problem
NOTES FROM NORTHWOOD You know that feeling when your GPS tells you to “turn left in 500 feet” but you’re already past the turn? You’re committed to the wrong direction, burning gas, and now you have to figure out how to get back on track. Meanwhile, your passengers are asking “Are we there yet?” and…
Read MoreHow Top Sales Teams Train Like Champions
NOTES FROM NORTHWOOD It’s July, and college football teams across the SEC are deep in summer workouts. No games. No crowds. No glory. Just the grinding work that determines who wins championships in the fall. I was thinking about this while reviewing a client’s sales pipeline last week. Their team looked busy. Lots of meetings.…
Read MoreWhy Your Sales Team Is Stuck (The Hidden Cost of Goal-Less Reps)
NOTES FROM NORTHWOOD I gave a sales team a simple assignment last week: have your managers do goal setting sessions with their people. Help them get clear on what they want to achieve personally and professionally. One of the managers came back to me and said something that should terrify every CEO: “Adam, most of…
Read MoreOvercomplicated Sales Processes Are Killing Your Pipeline
NOTES FROM NORTHWOOD You know that scene in Armageddon where Bruce Willis is looking at NASA’s version of his drill? He’s just grabbing parts and throwing them aside like “what is this… we don’t need this… what is this?” That’s your sales process. I’ve worked with over 150 sales organizations, and here’s what I see…
Read MoreWant to Double Sales Performance? Stop Hiring and Start Coaching
NOTES FROM NORTHWOOD You know the difference between teams that win championships and teams that stay mediocre? It’s not the salary cap. Every NFL team has the same amount to spend on players. The difference is where they spend their money. Mediocre teams blow their budget on big-name free agents and hope talent alone will…
Read MoreWhy Your Closing Problem Is Actually a Discovery Problem
NOTES FROM NORTHWOOD You know what I love about Texas pitmasters? Everyone thinks their secret is in some magical sauce recipe passed down through generations. But watch a real pitmaster work. They’ll spend 14 hours smoking a brisket, and maybe 30 seconds applying sauce at the end. The real work happens before anything hits the…
Read MoreWhy Sales Teams Fail Without a Committed Process
NOTES FROM NORTHWOOD When Josh Heupel arrived at Tennessee in 2021, he inherited a program that had been struggling for over a decade. Players, fans, and even some coaches were skeptical of yet another “system” change. After all, they’d seen multiple coaches come and go, each promising their approach would be different. But Heupel did…
Read MoreWhy Most PE Platform Companies Fail to Capture Synergies
NOTES FROM NORTHWOOD There’s a scene in Narcos: Mexico where Félix Gallardo gathers all the independent drug lords in a room. His pitch is compelling: “We’re stronger together than apart. One federation. Shared resources. Coordinated territories. Everyone makes more money.” The logic was sound. Each group had their own strengths, their own connections, their own…
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