B2B Sales
Three Sales Myths Killing Mid-Market Growth
NOTES FROM NORTHWOOD Myth #1: “Just hire a closer” Most CEOs think their sales problem is closing. It isn’t. I promise you this isn’t the problem. For most people, they need leads, and they need to build a case for your company, and they need to find money, and qualify the deal, and differentiate you.…
Read MoreYou Keep Hiring the Wrong Salespeople (Here’s How to Stop)
You’re not bad at hiring salespeople because you lack experience. You’re bad at hiring salespeople because you’re optimizing for the wrong things. You hire for industry knowledge when you should hire for sales DNA. You hire for relationships when you should hire for the ability to have uncomfortable conversations. You hire people who interview well…
Read MoreSales Management Myths: Why the Numbers Game is Costing You Deals
Had a conversation with a client last week that made me want to bang my head against the wall. His sales team was “crushing it” on activity metrics. Calls made. Emails sent. Meetings booked. The dashboard looked beautiful. But their close rate? 12%. When I asked what they were doing on those sales calls, I…
Read MoreYour Sales Team Is Fine… And That’s the Problem
NOTES FROM NORTHWOOD I got a text from a client last Tuesday that made me stop what I was doing: “We hit 94% of goal this quarter. Team’s celebrating. But honestly? I’m frustrated. We should be crushing these numbers, not barely hitting them.” This CEO runs a $30M company with what most would call a…
Read MoreThe Real Reason Top Salespeople Leave (It’s Not Money)
NOTES FROM NORTHWOOD Hey there… Last week, a CEO called me frustrated. His top performer just gave notice. “I don’t get it, Adam. We pay him well. He’s got great territory. He was killing it.” Then he told me the real story. This rep had been asking for coaching. Wanted help on bigger deals. Kept…
Read MoreBroken Sales Processes? Here’s Why It’s a Sales Management Problem
NOTES FROM NORTHWOOD You know that feeling when your GPS tells you to “turn left in 500 feet” but you’re already past the turn? You’re committed to the wrong direction, burning gas, and now you have to figure out how to get back on track. Meanwhile, your passengers are asking “Are we there yet?” and…
Read MoreHow Top Sales Teams Train Like Champions
NOTES FROM NORTHWOOD It’s July, and college football teams across the SEC are deep in summer workouts. No games. No crowds. No glory. Just the grinding work that determines who wins championships in the fall. I was thinking about this while reviewing a client’s sales pipeline last week. Their team looked busy. Lots of meetings.…
Read MoreThe Goal Problem Most Sales Leaders Never See
NOTES FROM NORTHWOOD I gave a sales team a simple assignment last week: have your managers do goal setting sessions with their people. Help them get clear on what they want to achieve personally and professionally. One of the managers came back to me and said something that should terrify every CEO: “Adam, most of…
Read MoreOvercomplicated Sales Processes Are Killing Your Pipeline
NOTES FROM NORTHWOOD You know that scene in Armageddon where Bruce Willis is looking at NASA’s version of his drill? He’s just grabbing parts and throwing them aside like “what is this… we don’t need this… what is this?” That’s your sales process. I’ve worked with over 150 sales organizations, and here’s what I see…
Read MoreWant to Double Sales Performance? Stop Hiring and Start Coaching
NOTES FROM NORTHWOOD You know the difference between teams that win championships and teams that stay mediocre? It’s not the salary cap. Every NFL team has the same amount to spend on players. The difference is where they spend their money. Mediocre teams blow their budget on big-name free agents and hope talent alone will…
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