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Forecasting

Finance Doesn’t Believe The Sales Forecast. And Shouldn’t.

By Adam Boyd | August 31, 2022 | 0
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Here’s how the CFO and the VP Sales can get on the same page. This is what most conversations with CFOs and VPs of finance sound like when I talk with them. Me: “So last year you did $X top line, throwing off $Y in EBITDA…” CFO: “Yes.” Me: “Congrats. What does this year look…

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