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Finance Doesn’t Believe The Sales Forecast. And Shouldn’t.

Here’s how the CFO and the VP Sales can get on the same page. This is what most conversations with CFOs and VPs of finance sound like when I talk with them. Me: “So last year you did $X top line, throwing off $Y in EBITDA…” CFO: “Yes.” Me: “Congrats. What does this year look…

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