Sales Hiring Solutions
Hire When You Absolutely Have To
Don't hire a salesperson until you absolutely have to.
We know that sounds counterintuitive, especially if you're struggling to hit your revenue goals. But hiring too early is the fastest way to distract your organization and waste both money and time.
Here's why most companies hire salespeople before they have a proven process for acquiring customers. They're essentially asking someone else to figure out what they haven't figured out themselves. The CEO or founder usually understands the market better than any new hire ever will, but instead of perfecting the sales approach, they delegate it to someone with less knowledge and investment in the outcome.
The result? Months of ramping time, inconsistent results, and eventually, the realization that the problem wasn't a lack of salespeople. It was a lack of process.
Contact us to develop a hiring approach that finds people who can actually execute your sales process and drive consistent results
When is the Right Time to Hire?
The only time you should make your first sales hire is when you have a process that clearly outlines how you acquire customers and close deals. You should be able to document the steps, explain the reasoning behind each one, and show consistent results.
Think about it this way if you can't sell your own product effectively, why would someone else be able to do it? The CEO is almost always the best first salesperson in the organization because they understand the vision, the market, and the value proposition better than anyone else.
Once you do have a proven process, hiring becomes much more strategic. You're not looking for someone to figure out your sales approach. You're looking for someone who can execute a methodology that already works.
Finding the Right People
Most companies hire based on experience in their industry or track record of hitting quotas. But past performance in a different environment doesn't predict success in your specific situation.
Instead, we help you identify the characteristics that actually matter.
Coachability
Can they learn and apply new methodologies, or are they stuck in their old ways of doing things?
Conversation Skills
Can they have business discussions with executives, or do they default to presenting features and benefits?
Process Orientation
Will they follow your methodology consistently, or will they freelance and create their own approach?
We've seen companies hire experienced salespeople who couldn't adapt to their process and struggled for months. Meanwhile, someone with less experience but better foundational skills quickly became a top performer.
Building Your Hiring System
Effective sales hiring isn't about finding perfect candidates. It's about having a system that consistently identifies people who can succeed in your specific environment.
We help you develop interview processes that actually assess selling skills, not just personality or experience. We show you how to create scenarios that reveal how someone thinks about sales conversations and handles real-world situations.
More importantly, we help you build an onboarding process that sets new hires up for success from day one. Because even great salespeople will struggle if they don't understand your market, your process, and your expectations.