Strategy

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Conversion is About Math, and That’s About Competing

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To Help You Win… My client is a DUI/DWI attorney in Illinois. And last year, when we started working together, she was grinding to grow her firm. She’d been building it for 7 years, on her own. She was doing it all. Filing. Drafting. Meeting with clients. Going to court. Working with the ad agencies…

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Strategy from the Academies

“If you want to win 10 games a year in college football, you don’t play in the SEC.”

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Want Better Strategy? Learn from Narcos: Mexico

Want Better Strategy? Learn from Narcos: Mexico *Note: I’m not advocating or defending any illegal activities. ** Note: I actively discourage anyone from engaging in the drug trade. ***Note: There will be spoilers in this if you haven’t seen the show. You’ve been warned. Early summer this year, two great works collided in my mind:…

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