Why Your Closing Problem Is Actually a Discovery Problem

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NOTES FROM NORTHWOOD You know what I love about Texas pitmasters? Everyone thinks their secret is in some magical sauce recipe passed down through generations. But watch a real pitmaster work. They’ll spend 14 hours smoking a brisket, and maybe 30 seconds applying sauce at the end. The real work happens before anything hits the…

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Sales Teams Fail When They Skip This ONE Thing

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NOTES FROM NORTHWOOD When Josh Heupel arrived at Tennessee in 2021, he inherited a program that had been struggling for over a decade. Players, fans, and even some coaches were skeptical of yet another “system” change. After all, they’d seen multiple coaches come and go, each promising their approach would be different. But Heupel did…

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How PE Platform Companies Miss Obvious Sales Synergies

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NOTES FROM NORTHWOOD  There’s a scene in Narcos: Mexico where Félix Gallardo gathers all the independent drug lords in a room. His pitch is compelling: “We’re stronger together than apart. One federation. Shared resources. Coordinated territories. Everyone makes more money.” The logic was sound. Each group had their own strengths, their own connections, their own…

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How to Build a Sales Development System That Lasts

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NOTES FROM NORTHWOOD  Living in Texas, it’s painful when everyone talks about UT and it’s not Knoxville. But as a long suffering Vols fan, I’ve watched the same cycle for 15 years: Butch Jones, Derek Dooley, Lane Kiffin, Jeremy Pruitt… hire a coach, expect immediate results, get frustrated when it doesn’t happen, fire the coach,…

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The Sales Leadership Gap That Kills Team Training

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NOTES FROM NORTHWOOD  Last fall, Lane Kiffin’s Ole Miss Rebels handed Georgia their first regular season loss in 42 games. The morning after the win, Kiffin did something that caught my attention. He praised his coaching staff. Not himself. Not his game plan. Not even his star quarterback. His coaches. The same man who once…

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Conversion is About Math, and That’s About Competing

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To Help You Win… My client is a DUI/DWI attorney in Illinois. And last year, when we started working together, she was grinding to grow her firm. She’d been building it for 7 years, on her own. She was doing it all. Filing. Drafting. Meeting with clients. Going to court. Working with the ad agencies…

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